Fila USA has named athletic apparel industry veteran Peter Holmberg as its national sales manager, Golf & Corporate.

The company said he will focus on increasing Fila's golf apparel distribution in specialty trade channels as well as guiding Fila's entry into corporate sales.

Holmberg joins Fila USA after spending the past nine years at golf brand Ashworth. Most recently, he was the EVP of sales, for both the Ashworth brand and the licensed brand Callaway Golf Apparel.

Prior to Ashworth, Holmberg held senior sales positions with Cutter and Buck where he started up its corporate division.