US athletic apparel and footwear retailer The Finish Line has appointed Imran Jooma as chief omnichannel officer and executive vice president.

Jooma, who most recently served as president of online, marketing, pricing and financial services at Sears Holdings, has nearly two decades of experience. In his role, he will be responsible for all of the Finish Line brand’s customer facing touchpoints including digital, store operations, the customer care centre and brand marketing.

“As the expectations of our customers continue to evolve, it’s critical for Finish Line to raise the bar in delivering and exceeding those expectations," said Sam Sato, president of the Finish Line. "We're thrilled to have Imran join Finish Line and are looking forward to the expertise and experience he brings to this position. Imran will lead our more unified and strategic approach to a holistic customer experience.”