Athletic footwear retailer The Finish Line Inc has set up a separate division headed by company veteran Donald E Courtney to focus on its growing e-commerce channel.

Courtney, who has been at the company for 21 years, was most recently chief information officer/executive vice president of information systems and distribution, a position he has held since 2003.

As president of e-commerce, he will report to Finish Line CEO Glenn Lyon.

The new division unites the Finish Line e-commerce advertising, design and content team, which was based in the marketing department, with the technology and operations team that was formerly part of the information systems group.

Among other focus areas, the new e-commerce division will enhance FinishLine.com to boost its sales and profitability.

"We are committed to continuing to grow our e-commerce business and further develop a comprehensive Internet strategy in-line with our strategic direction," said Lyon.

"We increased online sales by 14% in the first quarter and look forward to building on that growth.

"Don built our technologically advanced distribution and information systems infrastructure, and we are confident he is the right leader to take our e-commerce business to the next level as well."

Indianapolis based Finish Line operates 681 stores.