Sportswear retailer The Finish Line is planning to expand its Indianapolis headquarters and create up to 327 jobs by the end of 2015, as part of efforts to develop its omni-channel strategy. 

The company said it is working to create a consistent brand experience across all of the retailer's channels, including stores, web, social, mobile, tablet and direct mail.

It includes a multi-million dollar investment to help fund new technology, including upgrading computer systems such as merchandise and distribution systems.

"It's been more than 30 years since we opened the first Finish Line store here in Indiana and through consistent growth, we have become one of the leading athletic specialty retailers in the country," said Steve Schneider, president and COO of Finish Line.

The Indiana Economic Development Corp offered The Finish Line up to US$2.7m in conditional tax credits and up to $250,000 in training grants based on the job creation plans.

The company, which operates more than 640 stores across the US, has more than 11,000 employees, with 700 workers at its Indianapolis headquarters.