• The line of men's and women's swimwear is made using Econyl yarn.
  • 10% of profits will be donated to marine conservation charity Surfers Against Sewage.
Microplastics has fueled not only discussion and action at Finisterre, but has also had an impact on the brands design and creativity

Microplastics has fueled not only discussion and action at Finisterre, but has also had an impact on the brand's design and creativity

British surf brand Finisterre has developed a new sustainable 'Microplastics' collection from which 10% of profits will be donated to marine conservation charity Surfers Against Sewage.

The collection of men's and women's swimwear is manufactured using Econyl yarn, which is made from regenerated nylon waste collected from oceans and landfill and turned into high-quality fibres, namely from discarded fishing nets.

Since Finisterre was founded in 2003, the company has always sought to lessen its impact on the environment and use the brand as a positive force to effect change.

"Our commitment to cleaner seas has fuelled not only discussion and action at Finisterre, but has also had an impact on our design, creativity and how we do business," the brand says. "This summer, we've taken that inspiration literally, using the microscopic view of plastic particles to inspire print and pattern, creating a collection that sheds light on the issue, and supports solutions."

The design, which Finisterre says is intended to raise awareness and ignite discussion on the impact of the so-called "plastic problem" on our oceans, will run across swimwear, T-shirts, shorts and accessories.

"From our continued commitment to the use of Econyl, through to supporting scientific research and the fight for cleaner seas, the Microplastics collection embodies our commitment to finding a better way," it says.