Developer of smart solutions for the apparel industry, FitMe, and women’s active wear vendor, Junonia, have agreed a deal for Size Genie to feature on Junonia's website.

The retailer of plus-size apparel said it opted for Size Genie as it allows shoppers at its online store to accurately determine their fit and optimal size.

"We've been looking for the right technology to help our customers get the best possible fit for sometime," said Anne Kelly, CEO of Junonia.

"Concern about fit is the number one reason people are afraid to buy apparel online or by catalogue. It is even more important in our target plus-size market."