Virtual fit specialists Fits.me and Clothes Horse have signed a merger deal that will create the world's largest, fit-focused, virtual fitting room solutions provider.

New York-based fit guidance technology firm Clothes Horse supports around 600 brands for more than 30 clients in North America, while London-based Fits.me already operates virtual fitting rooms in the US for European retailers including Hugo Boss and Thomas Pink.

James Gambrell, CEO at Fits.me, said: "Clothes Horse has a very scalable solution which resonates strongly with our own view of the power of garment sizing data to enhance the consumer's shopping experience. Together we will be able to build better, more comprehensive, more sophisticated, more strategic solutions, more quickly and more efficiently; solutions that better meet the needs of shoppers, benefiting retailers and brands."

Fits.me is already committed to expanding its US capabilities. Clothes Horse will become a wholly owned subsidiary and be the foundation for a more aggressive North American expansion by the combined company, it said.

Vik Venkatraman, co-founder of Clothes Horse, added: "We're excited to join forces with our friends at Fits.me. By combining the machine-learning and data analytics expertise of Clothes Horse with the fit and visualisation expertise at Fits.me, we are able to deliver jointly the broadest range of solutions and capabilities available, anywhere."