"It looks like velvet, it feels like velvet, but it is cheaper and infinitely speedier to produce," is the claim made by the Serigraphica Company for its new electrostatic flocking process.

The process, being marketed internationally under the brand name 'Fuzzy Feel,' enables a velvet-like texture to be added to virtually any natural or manmade fibre fabric.

Both solid colour and mottle surface effects are obtainable using the system. 

By Sonia Roberts.