Florsheim Group Inc, a leader in men's quality business casual, casual and dress footwear for over 108 years, recently announced a national "Free Shoes For Life" giveaway to celebrate the launch of its newly revamped website. This giveaway offers visitors to the site the opportunity to win 4 free pairs of Florsheim shoes annually for life.

The winner can choose from Florsheim's wide selection of footwear. The MagneForce line, "The First Shoe with its Own Power Supply," provides the winner with the healing benefits of biomagnetic technology permanently constructed into the shoes. Florsheim's Comfortech line offers comfort and styling in shoes versatile enough to be worn from suit-and-tie Mondays to casual Fridays. And for that discerning winner looking for the ultimate in craftsmanship and sophisticated styling, there is the Imperial line.

"We dramatically improved the look and feel of our website to better illustrate the quality of Florsheim footwear our customer has known for years," said Karen McKenzie, vice president of marketing for Florsheim. "Larger images of our product, along with background colors which complement the Florsheim image, offer our customer a more enjoyable experience when they shop for shoes on our site."

One of the ways Florsheim has improved the online shopping experience is to offer a search engine which allows the customer to narrow his selection by searching by style name or number or by specific features such as price, color or type of closure. If the customer would rather purchase his shoes in a traditional "brick and mortar" location, the Florsheim website provides a store locator to enable the customer to find an authorized Florsheim retailer nearest his zip code.

Florsheim's website also educates the consumer on the benefits of biomagnetic therapy. A section called the "MagneForce Story" provides a brief history of magnets, an explanation of how magnetic therapy works and an account of Florsheim's successful experience with the MagneForce line.

Registration for the "Free Shoes For Life" giveaway began on July 1, 2000 and will end July 31, 2000. The winner will be selected from a random drawing on August 4, 2000.

Florsheim's website is located at www.florsheim.com.

Florsheim Group Inc designs, markets and sources a diverse and extensive range of products for the men's quality footwear market. Florsheim distributes its products worldwide in more than 6,000 department and specialty store locations, and through over 200 company-owned and operated specialty stores.