A generally more decorated look for denim casual is the forecast of top French designer and manufacturer Rossi Barbarossa. In his summer 2002 collection, Barbarossa will be making extensive use of embroidery, sequins and antique lace trims.

However, the literal highlight of the range is a series of jeans skirts and jackets embellished with flocking in the brightest of Day Glo shades. "The flock is applied by a special process unique to our company, a technique we have been gradually perfecting over the last five years," Rossi Barbarossa explains.

He continues: "We take immense care with the finish of our garments. And it is the level of quality control we apply, almost as much as the exclusivity of our designs, which has helped to make ours France's top selling jeans brand and one of the top ten denim brands worldwide."

As well as a thriving French and a British market trade expanding through the company's wholly-owned Great Portland Street, London boutique, Barbarossa casual wear is now being exported to the USA, Canda and Japan.

Says Rossi Barbarossa: "Since the launch of the brand back in l994 we have seen business build up steadily to the point where our output from our two factories - one in France and the other in England - now exceed 50,000 units year and our annual turnover top 20 million francs."

By Sonia Roberts.


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