Folli Follie Group plans to expand Juicy Couture in Europe

Folli Follie Group plans to expand Juicy Couture in Europe

Greek fashion company Folli Follie is looking to internationalise its portfolio as part of plans to expand Juicy Couture in Europe, following the agreement of a wholesale and distribution deal with Authentic Brands in the region.

The deal covers Continental Europe, the UK, Ireland and Cyprus, and will see the FF Group strengthening Juicy Couture's presence across the region by growing the number of retail stores.

Folli says it will ensure continuity of the significant retail presence of Juicy Couture in Europe, starting with the brand's flagship store on Regent Street, London.

"Our broader strategy to internationalize our brand portfolio continues through the agreement with Authentic Brands Group, further strengthening our presence in the Fashion sector," said George Koutsolioutsos, CEO of Folli Follie Group. "Using our expertise, execution capabilities and knowledge of the markets, we welcome existing Juicy Couture customers in Europe and look forward to continue serving them successfully and to attract new customers as well."

He added: "Even though the agreement currently calls for European countries, our international reach across all distribution channels we currently operate (retail, wholesale, outlets, travel retail) in different continents and our global partners, may ensure further expansion of the scope of the agreement."

Koutsolioutsos says the agreement is an important strategic development for the group and it is the first step in its strategy to expand its brand portfolio to an international scale.