Ex-Argentina football player Gabriel Omar Batistuta is launching a chain of stores selling his men's wear range next year, media reports say.

Batistuta will launch the range, which will include casual, sports and formal clothing, in January next year.

The clothing will be made in Florence, Italy, which will also be the location for the first store.

Batistuta, who also played for Italian club Fiorentina, plans further store openings for Milan, Rome, Paris, Madrid, London, Buenos Aires, Santiago de Chile and Sao Paulo.