Footwear producer and retailer Guler Ayakkabi has begun exporting to Italy.

The company, which produces shoes under the Panuci and Germano brands, will initially export between 10,000 and 15,000 pairs of shoes to the new market annually, with plans to expand.

Italy joins the USA, the Netherlands, the UK, Kuwait, Dubai, Saudi Arabia and Israel as part of Guler Ayakkabi's export market, which accounts for about 60 per cent of the company's total output.