Hong Kong footwear retailer Le Saunda is branching out into products such as eyewear and cosmetics in a bid to capitalise on its high brand awareness in China The diversification strategy is being targeted at the market in mainland China, where Le Saunda has 180 retail footwear outlets and last year generated 50 per cent of its total turnover. It is here the company believes there will be strong demand for middle and up-market products - particularly after China's entry into the World Trade Organisation.