• The Foreign Trade Association (FTA) has changed its corporate name to Amfori.
  • Its mission is to enable businesses to enhance human prosperity, use natural resources responsibly and drive open trade globally – what it calls 'trade with purpose'.

The Foreign Trade Association (FTA) has changed its corporate name to Amfori, which it says reflects its focus as "the organisation for trade with purpose."

First announced last summer, the move is designed to fit with the association's strategic vision for the future, 'Vision 2030', which draws on the UN Agenda for Sustainable Development.

According to the trade body, which represents over 2,000 retailers, importers, brands and national associations, the new name is inspired by the amphora, ancient containers used by traders to ship staples around the world.

Amfori helps businesses to monitor performance across their supply chain; provides a range of educational tools; and engages globally and locally to shape the trade policy environment. Last year, for example, it organised an event urging the Turkish government and the clothing supply chain to work together to improve the plight of Syrian refugees working in the Turkish textile industry.

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"As the world continues to change faster and more fundamentally than ever before, expectations toward businesses are increasing," Amfori said in a statement. "It's no longer enough to deliver high-quality products at low prices with good availability. They need to be delivered in a way that does no harm – either to people or the environment."

Among Amfori's strategic priorities for the year ahead are:

  • Open and sustainable trade: to demonstrate its benefits and working against the global rise in protectionist tendencies
  • Vulnerable workers: to continue our work on responsible recruitment and address key issues such as forced labour, human trafficking and women's empowerment
  • United Nations Sustainable Development Goals: to continue offering services and tools which enable businesses to improve social and environmental aspects in their supply chains and contribute to the SDGs. 

The association said it will discuss these issues in depth at its Unleash Opportunity Conference on 13-14 June in Amsterdam.