Fashion chain Forever 21 has agreed to stop selling clothing made from rabbit fur after animal rights group People for the Ethical Treatment of Animals (PETA) made it a campaign target.

PETA began to pressure the company, which has also promised to not sell any real fur in the future, after it allegedly ignored requests to stop selling the fur garments.

However, the group decided to stage protests outside its stores the day after Thanksgiving, as more fur garments had arrived on shelves.

Forever 21 now says it will remove the merchandise from all 145 stores by 31 December.

PETA, which most recently pressurised trendy retailer Abercrombie & Fitch into ending the sale of Merino wool, said the next  target in its anti-fur campaign would be apparel company Wet Seal Inc.