Tesco's Central European clothing boss is leaving the supermarket group to take up the top post at online lingerie and swimwear retailer figleaves.com.

Julia Reynolds will join figleaves.com as its new chief executive, and will be responsible for leading the company's rapid expansion in the UK and the US and steering future growth.

She will be supported by Debra Wood, who has joined as chief financial officer from Waterstone's Booksellers, where she was interim finance director, and chief operating officer Robin Terrell, who joined from Amazon.co.uk two years ago.

Reynolds has spent the past eight years in a series of senior roles at Tesco, most recently as buying and merchandising director of the retailer's Central European clothing business where she was responsible for clothing sold in Tesco stores in Poland, the Czech Republic, Hungary and Slovakia.

She created the Florence & Fred brand and has helped make Tesco's clothing business one of the fastest-growing and most successful in the sector.

Reynolds said: "Figleaves is a business with huge potential. My time with one of the largest clothing businesses in Europe will help lift Figleaves to the next level, with a relentless focus on giving customers just what they want."

American private equity firm Benchmark Capital, acquired a near 40% stake in Figleaves two years ago.