Global omni-channel lifestyle brand Frank And Oak has selected a Product Lifecycle Management (PLM) solution to help speed time to market.

The men's and women's apparel brand has experienced rapid growth in the past five years and is now well-established lifestyle brand in North America. The Montreal-based company owns 16 retail locations across Canada including street, mall and pop-up stores, and ships its products to over 40 countries worldwide.

Vertically integrated, it designs, manufactures and sells a curated collection of premium clothing and accessories with new products launched weekly.

In the early days, Frank And Oak used email and document sharing to communicate and build up product ranges.

"In order to reduce time to market, we need to streamline our processes in line with industry best practices and establish a collaborative platform for our teams," says Frédéric Boivin, vice president merchandising.

He adds the investment in Centric PLM "will allow greater collaboration between internal teams and external partners. Our objective is to have a single source of information to enhance efficient communication and maximise accuracy.

"Frank And Oak is really focused on offering a product of great quality at a good price. Centric will help by giving our teams the ability to collaborate more efficiently to streamline product development while ensuring fit and quality. We will be able to continue developing products at the best quality to price ratio."