Frank Giannantonio has moved from The Limited Inc where he was vice president, direct marketing systems, to take up a new position at Lands' End In as senior vice president/chief information officer. The appointment is effective immediately.

He will report to the company's chief operating officer Jeffrey Jones.

Giannantonio's 35-year career has been spent in business systems development roles with various companies. He spent 15 years with Avon Products Inc in New York, rising to the position of director, corporate management information systems. Following Avon, he served as vice president, information systems, for Time Warner Inc's Book of the Month Club Inc in New York, and then as chief information officer of Victoria's Secret Direct, a subsidiary of The Limited Inc.

Lands' End is a global direct merchant of traditionally styled, classic casualwear.