Intimate apparel specialist Frederick's of Hollywood Group Inc has named former Walmart executive Barbara Bakalic as vice president of product development for its wholesale division.

Her responsibilities will include developing and offering a wide array of fashionable intimate apparel choices to mass retailers through brand focus, trend identification and seasonal product line development.

Ms Bakalic spent eight years at Walmart as corporate brand manager and then as product development director, where she was responsible for intimate apparel and sleepwear development as well as Junior development.

Thomas J Lynch, chairman and CEO, said Barbara's "extensive product development, merchandising and sales experience and proven success in the intimate apparel industry, specifically the mass market, will be a great asset to us."

Last week the New York based firm posted a third quarter loss of US$2.1m as sales fell 23% to $46.8m, and said it would have to "curtail operations significantly" if it cannot raise extra funding.