A new web-based workflow application designed to help companies speed products to market by automating critical path management and reporting has been launched by Freeborders Inc. 

FB Workflow, part of Freeborders' suite of next generation Product Lifecycle Management (PLM) solutions, is specifically customised for the retail supply chain.

"With key vendors situated thousands of miles away, rule-based, automated communication is essential for enabling retailers, brands and manufacturers to track a style's or order's progress in real time," said Ramsey Walker, co-CEO of Freeborders.

He adds that the new application will help drive profitable revenue growth, faster product development cycle times, better inventory management and improved quality.