Fruit of the Loom Ltd, (NYSE: FTL) one of the world's leading marketers and manufacturers of basic family apparel, today announced the appointment of Dennis S Bookshester as chief executive officer.The company thanked Dennis for his willingness to continue the leadership of the Company as it pursues the turnaround of its business.Mr Bookshester has been acting CEO at Fruit of the Loom for 8 months and is a current member of the Board of Directors. Dennis has over four decades of retail industry experience and working with Fortune 500 companies. In addition, he is the former chairman and chief executive officer of Carson Pirie Scott & Company as well as the former CEO of Zale Corporation and Caldor. Mr Bookshester spent the first 17 years of his retail career at Federated Department Stores. He currently sits on the boards of Playboy Enterprises, Elder Beerman Stores and The University of Chicago Graduate School of Business and acts as an advisor to Windpoint Partners.