Full Tilt Sports, Inc dba FTS Apparel (OTCBB:FTSX), has appointed Lonnie Martin, former buyer of young men's collections at JC Penney Company, Inc, to the position of Key Accounts Manager (NYSE:JCP). Mr Martin, who possesses over twenty years of retail experience, commented: "The young men's category is going through an exciting period right now as it is driving the market in fashion. There is a noticeable void in this market as the young consumer is searching for a brand they can relate to. I believe FTS is that brand. It just fits." Roger Burnett, president of FTS, believes Mr Martin will bring instant credibility to the FTS brand: "With his extensive experience and his understanding of the marketplace, Mr Martin will be a tremendous resource for FTS," stated Burnett.