G-Star is looking to increase its presence in Asia further

G-Star is looking to increase its presence in Asia further

Denim giant G-Star Raw says it is eyeing Malaysia and Vietnam as potential new markets as part of its Asia expansion plans, and following a recent move into India.

G-Star this month opened its first store in India, located in Palladium Mall, Mumbai. A spokesperson for the brand told just-style it plans to create 30-35 points of sale in the country by 2020.

“India is an emerging powerhouse, and we want to be part of this growth in partnership with our experienced local partner Genesis Luxury - particularly as the middle class’ capacity to spend on consumer goods, such as clothing, continues to increase,” the spokesperson said. “Our jeans and collections cater to this demographic; the young and daring who have a desire to stand-out through their appreciation for innovation and modern approaches to craftsmanship.”

Currently, G-Star Raw's presence in Asia stretches across China, Japan, Singapore, Thailand, Indonesia, and the Philippines.

The spokesperson said the company will look to increase its presence in Asia further going forward: “We are looking to expand into Malaysia, and potentially Vietnam, in the future.

“We believe the G-Star Raw brand has the potential to grow not only in metropolitan cities, but also in these fast emerging ‘smart cities’. We are devoted to succeeding in these markets, which means we are looking at all influential variables – from sizing and styling, to our marketing campaigns, and beyond.”

Globally, G-Star has more than 6,000 points of sale in 70 countries. In a recent interview with just-style, global brand manager Remco de Nijs explained how the growth of the internet and social media has driven trends globally.

"When I started working for G-Star 17 years ago we had trend differences between the north and south of Holland. Now, consumers are so well-informed that everybody can shop worldwide; so what's successful in Tokyo is successful in Berlin and successful in New York. The only thing that you have to deal with as a global denim brand is silhouettes. The Asian consumer has a different silhouette to the UK consumer."