Apparel giant Gap's Business Direct unit has signed a deal with wholesale distributor Staton Corporate & Casual for the distribution of corporate apparel from the Gap and Old Navy brands. 

The deal will enable Business Direct to expand its corporate apparel business through Staton's established base of promotional products distributors.

Business Direct senior director Keith Mercier: "Supplying bulk orders of customised corporate clothing requires a unique distribution and fulfilment process.

"We turned to Staton, because it is a proven expert in corporate apparel sales and distribution. Working with Staton allows us to do what we do best - create and market high-quality, fashionable corporate apparel and accessories."

He added: "Partnering with Staton Corporate & Casual brings Business Direct closer to its singular goal: offering corporations, clubs and organisations stylish apparel made for men and women, from brands they know and trust".

Staton president and founder Edward Staton said: "Gap and Old Navy are among the world's best-known apparel brands.

"By partnering with Gap Business Direct, Staton will benefit from the tremendous consumer awareness of the brands, as well as Gap Inc's marketing and merchandising expertise."
 
The companies will be exhibiting at the Promotional Products Association International Expo in Las Vegas, US, January 11-13, 2006.

1996-launched Business Direct began by selling gift cards for corporate sales. Today, Business Direct offers an expanded collection of premium clothing and accessories from Gap and Old Navy as well as gift cards from Gap, Banana Republic, and Old Navy.  
 
Staton Corporate & Casual is a Dallas-based wholesale distributor with 25 years of experience distributing brands into the promotional products and imprinted sportswear markets.