Casual apparel maker People's Liberation Inc has appointed veteran golf and apparel industry executive Gary Sims as managing director of its J Lindeberg USA unit.

Mr Sims was most recently president of Ashworth Inc/Callaway Golf Apparel, and also worked as national sales manager for Tommy Hilfiger USA during the 1990s.

"The golf apparel experience and successful executive track record that Gary Sims brings to J Lindeberg USA will serve the brand and our company very well," said People's Liberation's chairman and CEO, Colin Dyne.

Gary's brief is to lead growth at the top-of-the-line premium golf and casual apparel brand that is sold in the US by J Lindeberg USA, a partnership between the company and a subsidiary of Swedish firm J Lindeberg AB.