Fashion footwear firm Global Brand Marketing Inc (GBMI) is reorganising its UK operations to take direct control over wholesale distribution, merchandising and marketing there.

In the past, GBMI has used local distributors in the UK for all of its brands.

"While GBMI's brands have experienced great success in the UK, we feel there is a great deal of untapped potential," said Killick Datta, CEO of GBMI.

"We are committed to developing a world-class business overseas, building upon the success we are experiencing in the US."

The company has also hired Price Brown to head up the unit, where he will be responsible for all sales, marketing, operational and logistical aspects of managing GBMI's expansion in that region.

Price Brown comes to the company with more than 15 years' experience in the fashion industry as a brand-building specialist with expertise in all areas of running a successful footwear business.

Most recently, Price Brown launched Ed Hardy & Bensimon footwear in the UK through his consultancy firm SevenYearTrip, which also included consulting for Gorland Ltd (D&G, Just Cavalli, Versace) and several UK brands such as Carter and Lambretta.

He has also held positions at French Connection, ISA Holdings and Dr Martens.

GBMI is the owner of the Dry-shod, No Mass by Dry-shod, Mehandi, and FunFlopps brands as well as retail store chain Global Feet, and is also the authorised global footwear licensee of Diesel, XOXO, Nautica, 7 For All Mankind, and Mecca.