One of Europe's most successful fashion designers and entrepreneurs, George Davies, founder of Next and the man behind George at Asda and per una, is the keynote speaker at this year's Society of Dyers and Colourists' (SDC) annual conference.

The theme of the 2005 conference is 'Creating Brand Power Through Colour,' and will highlight the critical contribution that co lour makes to overall brand perception. 

The line-up of international speakers also includes representatives from Top Shop, Adidas, The Mix, Quantum Clothing, X-Rite, Davenport Lyons and the London College of Fashion.

The event takes place on 21 October 2005 at the Elstree Moat House Hotel, Borehamwood, Hertfordshire, UK.