Supermarket chain Asda is to take on 2,800 new employees across its British stores as it continues to expand into non-food sectors including clothing.

Asda - which is owned by retail giant Wal-Mart - will pay particular attention to bulking up its Northern Ireland operations, taking on 800 new members of staff there.

The employment drive is part of a £10 million investment strategy that will allow the opening of seven jobs at Asda's 289 locations throughout the UK.

The company, which currently employs 145,000, is pushing to expand into non-food sectors including clothing and home wares.

Asda also reported static same-store sales for the third quarter of the year, as profits and turnover missed expectations. The company said the UK market continued to be "very competitive and challenging".