Gerber Technology is marketing a new product lifecycle management (PLM)solution designed to meet the specific needs of the fashion market.

Fashion Lifecycle Management combines Gerber's WebPDM product development management software with a proven apparel PLM workflow solution.

The product, which is expected to be available in the second quarter of 2006, complements and integrates fully with WebPDM and includes image collaboration, project management functionality, product specifications and versioning, and integrated workflow.

Director of software product management Holly Beum said: "While PLM developed out of the needs of discrete manufacturing, for example automotive and aerospace manufacturing, the PLM requirements of the fashion industry are significantly different.

"Fashion Lifecycle Management gives designers and manufacturers of apparel, accessories and home furnishings the exact tools they need to improve and shorten the development cycle.

"Users can more easily manage their tasks and managers can track processes, look for bottlenecks and adjust workflows".

Gerber Technology, a business unit of Gerber Scientific, develops and manufactures leading brands of integrated software and hardware automation systems for manufacturers and retailers in the sewn products and flexible materials industries.