The successful German discount clothing chain KiK intends to open 100 to 150 new shops in Denmark by 2002. The company has plans to launch in Sweden and Spain too, in the near future.KiK is an abbreviation of the chain's slogan "Kunde ist König" (The Customer is King). The chain has shown massive growth in Germany and Austria with over 900 shops in six years. German retailer Tengelmann is major shareholder in the chain. The group's turnover last year was DEM51.6m.The chain's concept is to sell menswear (Consul), womenswear (Vicky) and childrenswear, underwear, and hosiery at permanently low prices, and to offer a selection of toys, furnishing textiles and linens, towels, cosmetic and gifts. As a special service, it offers customers a money back guarantee for up to four weeks after purchase. The first Danish shop, 800 sq ms, opens in Herning (Jutland) tomorrow and on Thursday in Lynge in Northern Sealand. In November, shops will open in Åbybro and Svendborg. Plans are to have 15 shops in Denmark before the end of the year. The shops are located in provincial towns with other cut-price supermarket grocery chains nearby, appealing to the same market segment.The Danish market will be used a launching pad for Sweden. The Spanish market will be a target too, at the same time as Sweden. Norway is on the list, but there are no finalised plans there yet.
DENMARK: German Clothing Chain Has Big Expansion Plans
Get full access to all content, just $1 for 30 days


just-style gives you the widest apparel and textile market coverage.
Paid just-style members have unlimited access to all our exclusive content - including 21 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Leonie Barrie, editor of just-style
Create sourcing plans that work
Find new apparel sourcing destinations, assess trade flows and manage tariffs. All in one place.
Most Popular
Insights
- Outlook 2021 – What next for apparel sourcing?
- 8 key trends reshaping apparel sourcing in 2021
- How might the Biden administration affect apparel?
- What the US Xinjiang cotton ban means for apparel
- Outlook 2021 – Industry challenges & opportunities
News
- VF discloses tier 4 suppliers in transparency push
- EU Commission publishes roadmap for textile sector
- M&S supply chain review finds human rights issues
- US holds back on imposing duties on Vietnam goods
- Human rights groups pursue living wage for workers
Market research
- Global Sportswear Market to 2025 with COVID-19 Impact Analysis
- Li & Fung Ltd (494) - Strategic SWOT Analysis Review
- Apparel Market in United States of America (USA) to 2024 with COVID-19 Impact Analysis
- Ted Baker PLC (TED) - Financial and Strategic SWOT Analysis Review
- COVID-19 Impact on The TJX Companies, Inc. and its future prospects
Oops! This article is copy protected.
Why can’t I copy the text on this page?
The ability to copy articles is specially reserved for people who are part of a group membership.
How do I become a group member?
To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..
