German-headquartered Gerry Weber - one of Europe's leading fashion brands - is to open its first dedicated, multi-brand store in the UAE later this year.

The 400 square metre 'House of Gerry Weber' unit at the new Wafi City Mall-Pyramids link expansion will retail the label's range of Taifun, Court One, Yomanis, Gerry Weber and Gerry Weber Edition clothes and accessories, including shoes, sunglasses, watches and handbags.

"Choice will be extensive and applicable to a wide age group," said Susie Fitzsimons, managing director, Ocean Star Trading LLC, (OST), the UAE franchise operator for Gerry Weber.

Although the brand has been present in outlets across Dubai for the past four years, this is the first time that its collection of individual women's wear and accessories brands will be housed under one roof.

"Fabrics, designs and skirt and sleeve lengths will be selected to match the region's particular requirements," said Richard Isaac, retail operations manager, OST. "We will strike a balance between the region's cultural preferences and international fashion trends."