MAS Holdings, Labyrinth Solutions Inc (LSI) and Austweb have launched a new strategic venture called Attune, which will for the first time provide a global SAP consultancy service the focuses entirely on the apparel and footwear industry.

The three companies have been working with SAP from the inception of its Apparel and Footwear Solution (AFS) in the late 90s - and say the fact that they have extensive and practical experience of the apparel and footwear industry combined with intimate knowledge of SAP's solutions gives them a unique edge.

The new business aims to offer SAP solutions to all sectors of the global apparel and footwear industry and its supply chain, with offices in the US, UK, Germany, India, Sri Lanka, Singapore, Hong Kong and Australia.

Core services will include SAP functional consulting, SAP technical consulting, offshore development services and pre-configured SAP solutions.

MAS Holdings is a leading apparel manufacturer based in Sri Lanka, with 28 manufacturing facilities in 10 countries.

MAS's wholly owned subsidiary, Rapier Consulting, which was formed in 2002, will be integrated into Attune. Rapier's key customers include the MAS Group (Sri Lanka), Crystal Group (Hong Kong), Pentland Brands (UK), and Reebok (USA).

USA-based LSI is a consulting firm in SAP implementations in the areas of apparel and footwear and public sector. The company's fully owned German subsidiary, Labyrinth Solutions GmbH, will join the partnership with MAS. Its key customers are Adidas, Reebok, Triumph and SAP.

Austweb is a company owned by Volker Weber who has over 13 years experience with SAP in Germany and Australia, the last seven of which have been spent in the apparel, footwear, sports and fashion industry with SAP AFS.

Specialising in logistics, demand and supply chain processes, Mr Weber has knowledge of end-to-end fashion processes from manufacturing to branding, wholesale and retail.