The agreement signals a mutual wish to strengthen their ties and establish more partnership agreements to accelerate sustainability in the fashion industry

The agreement signals a mutual wish to strengthen their ties and establish more partnership agreements to accelerate sustainability in the fashion industry

Global Fashion Agenda has inked a memorandum of understanding (MoU) with the Institut Français de la Mode (IFM) in a bid to accelerate sustainability in the apparel industry. 

The signing, arranged to coincide with French President Emmanuel Macron's state visit to Denmark, took place this morning (29 August) during the Economic Forum.

Global Fashion Agenda aims to mobilise the global fashion system to change the way fashion is produced, marketed and consumed. The forum, known for organising the annual Copenhagen Fashion Summit and the yearly industry report Pulse of the Fashion Industry, collaborates with a group of strategic partners including Kering, H&M, Target, Bestseller, Li & Fung and the Sustainable Apparel Coalition (SAC) on setting a common agenda for focused industry efforts on sustainability in fashion.

"Confronting those global challenges requires a united effort," says its Eva Kruse. "The French fashion industry is one of the world's most powerful and influential, which is why we already work closely with sustainability pioneer and leading French luxury group Kering, but signing this MoU is vital to accomplishing broader changes in French fashion companies and to creating concrete initiatives to educate and guide industry leaders towards new business models that will secure the future of people, profits and the planet."

Future projects include the possibility of engaging C-suite decision makers, mainly CEOs and creative directors, via leadership roundtables or issuing joint communications on the challenges, advancements, actions taken and policies implemented regarding sustainability.

Institut Français de la Mode was founded in 1986 with the support of the French Ministry for Industry by the French fashion and textile industry through several founding members, among them the Fédération de la Haute Couture et de la Mode. It aims to enhance the competitiveness of the French fashion and textiles industry through selective postgraduate programmes, executive education, and academic and applied research in the field of social and human sciences but also in economics, marketing and prospective studies.