is the number one e-commerce site for outdoor enthusiasts, according to

The evaluation, released by earlier last week, placed ahead of other established e-commerce sites such as and was also ranked number two in the larger sporting goods category of sites, behind only Fogdog Sports. rankings follow on the heels of other June accolades for, including a four-star rating from Apple's iReview and a top-two outdoor gear site rating from Forbes magazine's "Best of the Web" Summer 2000 issue ("...every conceivable feature an e-tailer should have"). Additionally, Outside magazine's Buyer's Guide 2000 named one of the top outdoor sites, and the site garnered perfect 10s earlier this year from Web Guide Magazine, the only outdoor site to get a perfect score for its content, design, navigability and links.

Criteria used by to develop's Sporting Goods, Summer 2000 -- Outdoor Enthusiasts Internet Scorecard include ease of use, customer confidence, on-site resources and relationship services. The site review notes that is well-organized, enabling users to get information in "a seamless, logical manner." The review also cites's extensive product offering, adventure content and expert advice. It says that "excels at contextual e-commerce by providing hotlinks to gear throughout many articles published on the site."

"We are delighted that has been recognized by for its passionate commitment to the outdoors and to outdoor enthusiasts. It is an honor to be ranked number one in such a competitive space," said Mike Morford, president of "To continue to earn such rankings and achieve 'bookmark' status with our customers, we will further develop lifestyle e-tailing by bringing together entertainment, education and functional tools to help people turn their passion for the outdoors into action. Our thanks to all our customers and visitors who motivate us to excellence."

Gomez combines industry-specific expertise, an objective and extensive Internet evaluation methodology, and high-quality community ratings and reviews of online businesses. is an e-commerce portal for consumers, featuring quality e-commerce content, tools and incentives. Currently, Gomez covers 30 industries and is used by more than one million consumers each month. is a leading online destination for outdoor enthusiasts, offering more than 350 top gear and apparel brands, combined with active travel services and informative and inspirational content including trip planning resources, magazine-style adventure articles and photo galleries. Featured activities include camping, hiking, backpacking, cycling, climbing, paddling, flyfishing, snowsports, conditioning, and active travel. For outdoor lovers who want to turn their passion into action, provides live, expert customer service, customer-generated gear reviews, health and fitness advice, and authoritative guidance on selecting the right gear, learning outdoor and travel skills, and exploring destinations worldwide. Founded in April 1998, is a privately held company based in Bellevue, Washington.