Altrec.com is the number one e-commerce site for outdoor enthusiasts, according to Gomez.com.

The evaluation, released by Gomez.com earlier last week, placed Altrec.com ahead of other established e-commerce sites such as REI.com and LLBean.com. Altrec.com was also ranked number two in the larger sporting goods category of sites, behind only Fogdog Sports.

Gomez.com rankings follow on the heels of other June accolades for Altrec.com, including a four-star rating from Apple's iReview and a top-two outdoor gear site rating from Forbes magazine's "Best of the Web" Summer 2000 issue ("...every conceivable feature an e-tailer should have"). Additionally, Outside magazine's Buyer's Guide 2000 named Altrec.com one of the top outdoor sites, and the site garnered perfect 10s earlier this year from Web Guide Magazine, the only outdoor site to get a perfect score for its content, design, navigability and links.

Criteria used by Gomez.com to develop Altrec.com's Sporting Goods, Summer 2000 -- Outdoor Enthusiasts Internet Scorecard include ease of use, customer confidence, on-site resources and relationship services. The site review notes that Altrec.com is well-organized, enabling users to get information in "a seamless, logical manner." The review also cites Altrec.com's extensive product offering, adventure content and expert advice. It says that Altrec.com "excels at contextual e-commerce by providing hotlinks to gear throughout many articles published on the site."

"We are delighted that Altrec.com has been recognized by Gomez.com for its passionate commitment to the outdoors and to outdoor enthusiasts. It is an honor to be ranked number one in such a competitive space," said Mike Morford, president of Altrec.com. "To continue to earn such rankings and achieve 'bookmark' status with our customers, we will further develop lifestyle e-tailing by bringing together entertainment, education and functional tools to help people turn their passion for the outdoors into action. Our thanks to all our customers and visitors who motivate us to excellence."

Gomez combines industry-specific expertise, an objective and extensive Internet evaluation methodology, and high-quality community ratings and reviews of online businesses. Gomez.com is an e-commerce portal for consumers, featuring quality e-commerce content, tools and incentives. Currently, Gomez covers 30 industries and is used by more than one million consumers each month.

Altrec.com is a leading online destination for outdoor enthusiasts, offering more than 350 top gear and apparel brands, combined with active travel services and informative and inspirational content including trip planning resources, magazine-style adventure articles and photo galleries. Featured activities include camping, hiking, backpacking, cycling, climbing, paddling, flyfishing, snowsports, conditioning, and active travel. For outdoor lovers who want to turn their passion into action, Altrec.com provides live, expert customer service, customer-generated gear reviews, health and fitness advice, and authoritative guidance on selecting the right gear, learning outdoor and travel skills, and exploring destinations worldwide. Founded in April 1998, Altrec.com is a privately held company based in Bellevue, Washington.