Gordon Baird has joined apparel group Wolverine World Wide Inc as managing director of European operations at its Caterpillar Footwear division.

Baird, who joins from sports giant Adidas where he was managing director of its Northern Europe operations, will be responsible for all aspects of the Caterpillar UK and European businesses.

He has over 22 years' experience in the branded consumer goods industry, and has also run outdoor footwear company Timberland's UK and Scandinavian operations.
 
Blake Krueger, president of the Heritage Brands Group said: "With almost 50 per cent of the CAT footwear global pairs currently sold in the European market, Gordon is joining us in a pivotal role."

Wolverine World Wide Inc markets branded casual, active lifestyle, work, outdoor sport and uniform footwear and slippers.