Liquidator Gordon Brothers has acquired struggling UK fashion brand Bench and all its related intellectual property assets, with plans to re-establish the brand's European e-commerce presence.

Launched in Manchester in 1989, Bench is one of the first streetwear fashion retailers and until very recently its products could be found in over 20 countries in Europe and North America. As recently as 2017, the brand had over 80 Bench branded stores in Europe and North America and an additional 2,000+ wholesale points of sale, making it one of the only true global streetwear brands of scale.

In 2011 the company generated around GBP150m (US$203.5m) in revenue.

The acquisition comes two months after Bench Limited had its intellectual property put up for sale by its administrators, a week after filing for administration.

"We are excited to be able to acquire an authentic pioneer in the category and bring our thoroughly modern branding, marketing and business model to bear in re-establishing Bench as a streetwear powerhouse," said Ramez Toubassy, president of Gordon Bothers' brands division. "In the short-term Gordon Brothers will focus on re-establishing the brand's European e-commerce presence while it methodically re-builds the business' wholesale footprint in that territory. In North America, Gordon Brothers will continue the brand's long-standing partnership with Freemark Apparel Brands Group, who have successfully built Bench into a multi-channel business, through distribution in Bench retail stores, wholesale and e-commerce."

The acquisition follows Gordon Brothers' deal to buy fast fashion retailer Wet Seal last year.