Newly appointed William Fletcher will be working closely with Gore's footwear partners, who use the Gore-TEX membrane in the manufacture of performance shoes and boots, to maintain the brand position in the outdoor market. He will also be developing the range of footwear specific support initiatives and training options for retailers.Gore also announces the arrival of a new footwear brand to the UK. Leading Spanish manufacturer Chiruca will be making its entry to the UK footwear market this autumn. The trekking and hunting brand, which uses Gore-Tex fabric in most of its range, will be marketed and distributed by Sports & Casual Accessories Limited.Headed up by former Gore footwear specialist, Richard Flatman, the Chiruca portfolio of products ranges from entry level to high performance footwear for the serious enthusiast.