Graviera Suiting has introduced two new fabrics, Coolers Plus and Palm Beach brands, the Hindu Business Line reported.

Mr S. Krishnamoorthy, executive president (Fabric and Apparels), said Coolers Plus extended its Coolers brand. A polyester/viscose blend, it has a special finish that makes it sweat absorbent. It helps in enhancing crease recovery and has a better drape than cotton, the company claimed.

Palm Beach uses polyester and polynosic blends. It has high moisture retention and better absorption capability, said Mr Krishnamoorthy.

He added that though there was a shift towards readymade garments, the tailored market would continue to be popular, with an estimated growth rate of five to 10 per cent.