Sporting goods giant Nike has named Carl Grebert as the company’s new vice president and general manager of Nike Japan, replacing Jim Godbout.

Godbout will return to Nike’s corporate headquarters in Beaverton, Oregon, to take on a new role in global sales, the company said.

Grebert has been with the US company for 13 years, holding various senior management positions in its Asia Pacific and European businesses.

“Carl is a proven leader and brings strong global management experience to this important geography for the company,” said Nike president of global operations Gary DeStefano.

“We look forward to Carl strengthening and growing the Nike brand in Japan by leading our strategy of connecting with consumers in a market that continues to influence trends and inspire everyone around the world.”