Chinese retailer Greenbox is to integrate Disney's most popular brands, including Mickey Mouse and Winnie the Pooh, into its children's clothing lines as part of a deal inked by the two companies.

The clothing lines, which are designed by Greenbox, will be available on its website as well as sold through third party channels including Taobao, China's top online marketplace.

The announcement was made today at a special ceremony during the Disney, Greenbox "My Style of Princess" awards final at the Shanghai Golden Villa Hotel.

"Greenbox is honored to collaborate with Disney to offer our customers the chance to experience the most popular Disney brands with Greenbox designed apparel,".

"This new agreement with Disney validates our unique brand position and tremendous growth potential and we look forward to working with Disney on future products and clothing lines," said Greenbox CEO Wu Fangfang.

Backed by two rounds of financing totalling $18.8m, Greenbox is one of the fastest growing online children's clothing brands in China, with in-house brands that include Miss de Mode, MIL Boy and Jenny Bear.

The children's clothing market in China reached $13.3bn in 2010, and is growing by 17% to 20% year on year according to Chinese Internet research firm iResearch. By 2015 it is estimated the industry will exceed $23.4bn.