Top Italian fashion company Gucci has become the latest in a line of designers and retailers to boycott Indian leather on the grounds of unlawful animal abuse.

Esprit, TJX, Gap Inc, Reebok, Nike, J Crew, Liz Claiborne, Nordstrom, Timberland, Florsheim are among those companies that have already refused to use Indian skins after the People for the Ethical Treatment of Animals (PETA) highlighted the appalling treatment meted out to animals killed for their hides.
 
In a letter to PETA, Gucci CEO Domenico de Sole said the company would boycott Indian leather until the government enforces basic animal protection laws. He wrote: " We have moved immediately to halt use of this material. Please rest assured that Gucci will avoid any future contact with the Indian leather industry until the abuses described in your letter are completely eliminated."

He also denied reports that the company planned to set up a leather unit in India.

PETA's India representative Jason Baker is reported by Asia Pulse as saying: "Gucci joins a growing list of designers and retailers that refuse to support unlawful animal abuse. If India's leather manufacturers want to save their own hides, they'll pressure the government to improve the plight of animals."