US fashion business Guess has appointed ex-Inditex executive Victor Herrero as chief executive, to take over from Paul Marciano.

Herrero, previously head of Asia Pacific for Inditex, will take over from Marciana in August. He joins with over 20 years of global experience spanning both Europe and Asia.

Paul Marciano will replace Maurice Marciano as executive chairman of the board and will continue serving as chief creative officer. Maurice will remain a director, and has been named chairman emeritus by the board.

Paul said of the appointment: "We believe Victor is the perfect top executive because, in addition to his entrepreneurial spirit, he has unparalleled experience in building a large business in Asia, he has a deep understanding of the current world of retail, and he is extremely knowledgeable in best in class sourcing and supply chain."