Guess will make public its its official goals for sustainable cotton sourcing later this year

Guess will make public its its official goals for sustainable cotton sourcing later this year

Fashion retailer Guess Inc has become the latest brand to join the Better Cotton Initiative (BCI) to help address its water use.

The move comes after Guess published its FY16-17 Sustainability Report last year which includes the company's first-ever sustainability plan and Denim Water Lifecycle Assessment of its denim category. Understanding that 64% of water use occurs during raw material production, namely for cotton, was a driver behind Guess joining the BCI.

It will make public its official goals for sustainable cotton sourcing later this year.

The goal of the Better Cotton Initiative is to transform the global production of cotton, based on the three pillars of sustainability: the environmental, social and economic aspects, and to succeed in making Better Cotton a mainstream commodity.

Through the Better Cotton Initiative and its partners, farmers receive training on how to use water efficiently, care for the health of the soil and natural habitats, reduce use of the most harmful chemicals and apply decent work principles. Better Cotton Initiative Farmers implementing this system are licensed to sell Better Cotton.

More than 15m cotton farmers in 23 countries are growing Better Cotton, according to BCI.

By becoming a BCI retailer and brand member, Guess says it can commit to a more sustainable future for cotton production by investing in the Initiative, which last year reached and trained 1.6m cotton farmers on more sustainable agricultural practices, such as efficient use of inputs (water, pesticides), increasing yields, and addressing gender equality and child labour issues.

"At Guess, we use cotton in many of our products," says CEO Victor Herrero. "It is important that we take the proper steps to source more sustainable cotton in the Guess supply chain, which is why we have joined The Better Cotton Initiative. Guess is excited to join BCI and the overall industry movement to improve the standards for global cotton production, and have that reflected in the cotton we source at Guess."

The Better Cotton Initiative (BCI) last month launched its revised Better Cotton Principles and Criteria (P&Cs), incorporating several substantial changes.

Better Cotton standard given an overhaul