• Guess has partnered with I:CO to reduce textile waste and help create a circular fashion system where unwanted apparel and footwear can be continuously reprocessed and reused in a closed loop production cycle. 
Guess plans to roll the programme out globally by 2020

Guess plans to roll the programme out globally by 2020

Fashion retailer Guess Inc has expanded its wardrobe recycling programme with I:Collect nationwide and revealed plans to roll the scheme out globally by 2020.

Part of a collaboration with I:Collect, a global solutions provider and innovator for the collection, certified sorting, reuse and recycling of used apparel and footwear, Resourced encourages customers to extend the life of their clothing and shoes.

Initially launched in California in June, the programme will see consumers receive 15% off a full-priced purchase in-store or online in exchange for bringing in five or more items of clothing or shoes to any local Guess, Guess Factory, G by Guess, or Marciano store in the US.

The aim is to reduce textile waste and help create a circular fashion system where unwanted clothing and shoes can be reprocessed and used over and over again in a continuous closed loop production cycle.

Through I:Collect's (I:CO) innovative retail take-back system and worldwide infrastructure, wearable items get a new life as secondhand goods. Unwearable items are resourced into new products like cleaning cloths or recycled into fibres for products such as insulation and new textiles.

"Guess has joined a global industry pledge to promote a circular fashion system – the idea that fashion should last, and be continuously repurposed, reused and recycled," says CEO Victor Herrero. "Partnering with I:CO helps us achieve our goals and work on these initiatives to adapt our company and engage our employees, customers, and community on developing a more sustainable fashion industry."

The company's commitment to circular fashion is part of the Guess Sustainability Plan that was disclosed in its independently audited FY16-17 sustainability report published last year.