Guidance, The Convergent Business Studio and a leading southern California Internet business developer, today announced that it has signed a multi-year renewal agreement with, a subsidiary of Venator Group (NYSE:Z), to upgrade its five high-performance, athletic retailing websites.

This agreement marks the continuation of a 3-year relationship in which Guidance successfully led Venator into the world of e-commerce, helping the athletic retailer become one of the top online retailers of athletic footwear and apparel. sites, including Eastbay and Champs, grossed $12 million in sales in 1999 and are tracking toward sales of $40 million in 2000.

Using a new platform of servers and new application architecture, Guidance will create the third generation of Websites, capable of handling's explosive sales growth.

"Venator's success is a perfect example of our unique ability to help our partners transform their business by using the Internet to leverage existing assets in new ways," said Guidance CEO Robert Landes. "This next level of commitment to their sites shows their belief in the workability of the `bricks to clicks' model."

"Guidance helped boost our business by launching us onto the Internet," said chief operating officer Richard A. Johnson. "We're turning to Guidance once again for their expertise and experience to enhance our sites and further increase our online commerce."

Venator Group is a diversified global retailer that operates more than 4,600 retail stores in 14 countries in North America, Europe and Australia. Through its athletic group of specialty stores, including Foot Locker, Lady Foot Locker, Kids Foot Locker and Champs Sports, as well as its Internet/direct marketer, the company is the leading provider of athletic footwear and apparel. Other specialty retail chains include the Northern Group of apparel stores.

As a leading Internet business developer, Guidance focuses on convergence projects involving multimedia content, dynamic community, and advanced commerce, to help its partners develop successful e-businesses. Guidance brings together the skills, experience and mindset required to help traditional businesses transform and grow. Its clients include Mrs.Beasley',, Celebrity Sightings (recently acquired by Alloy Online Inc, Nasdaq:ALOY) and

To learn more about Guidance, visit