Guided Image has added another key element to its in-house portfolio of clothing and fashion industry solutions with the purchase of the Fashion Studio software from Netherlands based NedGraphics Holding BV.

Fashion Studio is a flexible, modular based design system tailored to the textile and retail industry and SMCs involved in all stages of the production development cycle.

Prior to this purchase, Guided Image was the most successful global distributor for Ned Graphic's Fashion Studio, but is now able to offer an end to end solution total one-stop solution for design, buying, merchandising, store planning, marketing and visual merchandising and store communications.

"The purchase comes at the end of our most successful year ever", says Guided Image managing director Emma Tilley. "We doubled our turnover in year 2000, selling some 350 software modules in the UK alone - and we are on target to double that in 2001".

Sales director Pete Moseley stresses the significance of the purchase to Guided Image. "As distributors, we were marketing Fashion Studio in conjunction with other software applications as a complete service to our clients", he says. "Owning Fashion Studio now gives us control over its future development and integration into other products.

"We are now looking for distributors worldwide for our end-to-end solutions", he added.

Together with Guided Image's WebVM (Visual Merchandising) product, which enables retail customers to obtain 2D and 3D concepts for store planning and merchandising, Fashion Studio completes the goal of a powerful CAD/CAM tool for the industry to use in design, fabric manufacture, garment production and marketing.

Guided Image is working with clients as diverse as Next, Adams, M&S, John Lewis, George, Mothercare and Tesco. "We can offer companies the opportunity to re-invent their stores, and communicate information to those stores via the web", says Pete Moseley. "But we can do more than this, because this is an Internet and Intranet based concept, so we offer off-shore communication as part of the whole package".