Children's apparel retailer The Gymboree Corporation has appointed Levi Strauss & Co executive Joelle Maher as the company's new chief operating officer.

Maher, who will take up her new role next month, most recently served as president of global retail and executive vice president at Levi Strauss & Co.

She has also held leadership roles in merchandising, planning and allocation, real estate, and online at the San Francisco-based jeans company.

Prior to this, Maher held positions at Lucky Brand Jeans, Old Navy, department store retailer Macy's and Hudson's Bay's  Lord & Taylor brand. 

Gymboree earlier this month reported a 33% decline in first-quarter profit to US$2.8m after sales dipped 1.7% and comparable store sales fell 5%.