Apparel designer People's Liberation made good progress in the first half of 2008, boosting sales by more than 60% and narrowing the company's losses.

Second quarter net sales were up 46% to US$6.75m, sending first-half revenues soaring 62.2% to $13.7m.

Second quarter gross profit was up 41% to $3.18m.

People's Liberation, which owns its eponymous clothing brand and William Rast, posted first-half operating income of $265,000, compared to a loss of $1.2m last year.

The company's net loss was $394,000, substantially down on 2007's figure of $1.4m.

"We continue to execute on our core strategic objectives for increasing shareholder value," said Colin Dyne, People's Liberation chairman and CEO.

"With our marketing investments we are securing increased brand awareness in the demographics we have targeted."

A new collection of People's Liberation apparel, including an "extensive" offering of denims and knits themed around social values, will be launched next spring, the company revealed.

"We believe that we are in a unique position as a company with a portfolio of three progressive luxury brands," said Dyne.

"Our focus right now is centred on brand-building and growing our revenues."