Denmark-based online designer outlet said it would break even by the middle of next year, Drapers Record reported.

The company attracted £1.4m sales in the eight months of last year after going live on April 14. Chief executive Michael Vad is forecasting a turnover of £8m for the year.

Women's and men's sales are split 50:50, with womenswear growing at a rate of 10 per cent compared to six months ago. Childrenswear accounts for about 10 per cent of sales.

Haburi trades in 10 European markets and expects to see significant growth in the UK and Germany - which each account for around a third of all sales. Around 20 per cent of sales come from Denmark and the remaining 10 per cent from other markets.